In a recent podcast with CX Channel, Stefaan Vandroogenbroeck shares his insights into how to make loyal fans of your visitors in the baking industry.
‘Would you like to taste our biscuits? What do you think of these biscuits?’
‘We have a biscuit that pairs well with this chocolate cake.’
‘Do you have everything for your birthday party? We have another delicious coulis that tastes great with this cake.’
Create memorable experiences by offering personal service, product tastings and tips. This creates a community feeling, making a happy customer recommend you to friends and family.
Mystery Shopping can play an excellent role in this as a coaching tool. With customer experience reports in hand, you can give your employees targeted feedback and tips. This way, you identify additional sales opportunities and help them improve interactions with their customers.
We see that it works, for example in our collaboration with Les Tartes de Françoise.
Involve your employees from the start. That way, you create ambassadors and work towards a customer-oriented environment resulting in better service and customer experience.
Listen to the podcast with Stefaan Vandroogenbroeck and download CX Channel’s Magazine, where you can read Stefaan Vandroogenbroeck’s full contribution.
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