In the automotive sector, mystery shopping is an excellent method to gain insight periodically (e.g. on a quarterly basis) and on an (inter)national scale:
• to what extent dealers are transparent in their quotations
• the extent to which dealers follow sales standards during the quotation process
• on the terms that a customer can negotiate when paying cash and financing the car.
What does price check research provide?
Price check visit programs provide a wealth of data on the differences in pricing policies and financial terms when selling new cars of different makes. Data with which brands and their financial partners can immediately sharpen their financial parameters and optimize cooperation with dealers.