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Retailers and brands can learn a lot from their approach, vision and social relevance. Let’s stop thinking that their success just comes from the fact that they are IT geniuses, which is a cliché. These are all entrepreneurs who understand Read More
Do you sometimes ask for your customers’ opinion? If so, do you have an online survey or are your customers called on the phone? Which customers do you reach? Only customers who gave you their contact details?
There are indeed two important opinions for a retailer. The first one is the customer’s opinion. Did he or she have a positive experience which you work on together with your team every day? If not, you can make the necessary improvements.
Account managers Frank Haverkort and Jelle Russner have contributed to the Dutch edition of the successful book ‘The Employee’s Guide to Mystery Shopping “.
If interested, please do not hesitate to contact us.
Publisher: Better Business books ([email protected])
Author: Veronica Boxberg Karlsson, Lina Thomasdotter Schölin
What can we learn about Customer Experiences by Marja LüTZKENDORF (Marketing Department – LUSH Cosmetics Germany)?
What can we learn about Customer Experiences by Bob Pearce (Leadership Development Director Europe – AS WATSON Group)?
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