customer journey, rang of products tips for retailers multi-value

Two simple mechanisms will increase success

By Measuring, tips customer experiences

Two simple mechanisms will increase success

Competition in the retail sector is fierce. Everyone there is fighting for customers’ attention. Which two mechanisms contribute to success?

On the one hand the products you sell determine the number of customers, and on the other hand there is a failure to exploit the most important points within the Customer Journey that win customers. Read More

net promoter score

Free gift: 10 golden reasons to convince your colleagues about the power of the Net Promoter Score

By Measuring

10 Reasons why the Net Promoter Score is that popular

Companies with a high Net Promoter Score like for example APPLE , COOLBLUE , DISNEY , USAA , TORFS , AMAZON have a customer centric strategy. This means that a positive customer experience at the point of sale and post-sale will add value to their company by enabling it to differentiate itself from their competitors who do not offer the same experience.

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Book mystery shopping

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book Mystery Shopping

Account managers Frank Haverkort and Jelle Russner have contributed to the Dutch edition of the successful book ‘The Employee’s Guide to Mystery Shopping “.

If interested, please do not hesitate to contact us.

Publisher: Better Business books ([email protected])
Author: Veronica Boxberg Karlsson, Lina Thomasdotter Schölin