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Understand today’s customer expectations

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Why start-ups like UBER, AIRBNB, ZOPA & Tinder are loved by today’s consumers?

Retailers and brands can learn a lot from their approach, vision and social relevance. Let’s stop thinking that their success just comes from the fact that they are IT geniuses, which is a cliché. These are all entrepreneurs who understand the needs of today’s consumers. They just use the digital world as a medium and do not see digital presence as a goal by itself. Nevertheless they will disturb every business, including yours, simply because they weel understand customer expectations.

 Tips for action

In this slideshow we’ll show you how they create answers, solutions and new alternatives to consumer expectations. You also will find a few suggestions that might inspire you as a retailer or brand.