It happens in the store

60% of all decisions to make a purchase are made in the store itself. Maybe it is the staff’s friendly “Good Morning” that is the decisive factor, the clear arrangement of shelves or the convenient layout of the store. Appealing shop-windows or an inviting display could also animate a customer to make a purchase. Or maybe it is your shop assistants’ professionalism and friendly ways, in which they present themselves and your products that convince the customer to buy something. In short, there are many factors that influence the outcome of a customer’s visit to your store.

On the other hand, a negative experience can lead your customers to avoid your store from then on and to purchase his goods at a rival business.

A pleasant shopping experience therefore is the foundation of a customer’s loyalty.

Customer service since 1997

Multi-Value was established in 1997. Our clients are chiefly retailers, manufacturers, wholesale cooperatives, ministries or lobby groups.

Each month about 4000 stores all over Europe are visited and tested by our Mystery Shoppers. Furthermore, we provide quantitative and qualitative market research, organise training courses and offer client counselling. As our aim is to guarantee the highest quality of our market-research activity, we are a member of the MSPA (Mystery Shopping Providers Association) and the POPAI (Point Of Purchase Advertising International) since many years.